Rally Department brought H-E-B’s “Don’t Rodeo Hungry” campaign to life, reinforcing the brand as Texas’ one-stop grocery destination during rodeo season. We designed and executed a modular activation that could flex across multiple event footprints, allowing it to appear seamlessly at rodeos statewide.
The setup featured a wood-paneled backdrop with eclectic, eye-catching décor, including H-E-B products, a neon sign, and imagery of rodeo athletes from the brand’s video series. As part of the experience, guests could saddle up on the bucking grocery cart for a memorable photo op and try their luck at roping a steer basket. Select stops also featured a neon sign photo wall, giving fans another fun, photo-worthy moment to capture and share.
Giveaways, including custom bandanas, bandana rings, and pins, were thoughtfully curated to enhance the personalized fan experience.
