Rally Department was tasked with creating a new ticket sales campaign and branding for the 2024 American Conference Basketball Championships. Playing off the overall theme of a “journey,” we coined the phrase “The Trail To Fort Worth” as the official campaign slogan for the Championships. With the conference’s schools widely spread out throughout the United States, this slogan encapsulated the many different roads each school had to take to reach Fort Worth — the site of the American Basketball Championships.
Our team wrote, directed, and produced the official campaign video, which aired across the DFW market, during ESPN+ broadcasts, and on in-arena jumbotrons. The video was awarded a 2024 Lone Star Emmy in the Sports Promotion – Topical (Single Spot) category. Additionally, we modified the video script into a radio ad that was broadcast on The Ticket, a popular Dallas-Fort Worth sports radio talk show, and on the home radio networks for each of the conference’s member institutions.
The campaign expanded into the conference’s first-ever fan fest, American Hoops Village, designed and managed by Rally Dept. The experience featured an inflatable welcome truss, a 10-foot inflatable basketball, a half-court, interactive games, face painting, a DJ, food, and a beer garden.
