Vail Resorts needed a unique way to enhance Toyota’s presence inside their properties. To solve that, Vail developed the Music Den Unplugged series, a tour of concert events held at each property. To activate the program, an Airstream trailer was purchased and retrofitted with a folding stage and wrapped for maximum brand awareness.
Rally Department was asked to design a custom logo and campaign brand for the tour, and to design the exterior and interior of the Airstream trailer for maximum brand awareness both during travel and at each tour stop. We also developed marketing materials for each local property to promote their tour programming. Finally, we designed graphics for the custom Toyota Tundra that pulled the trailer throughout the tour.
