Following the success of Rally Department’s Emmy Award-winning “Trail to Fort Worth” campaign for the 2024 American Men’s and Women’s Basketball Championships, the conference sought to extend the campaign throughout the 2024–25 college basketball season.
To integrate the campaign into the upcoming season, Rally Department built an 8-by-8-foot L-shaped media set inspired by Fort Worth’s rich Western history. The back wall featured a large American Conference logo neon sign that could be illuminated in each school’s colors. Custom-designed artifacts, including posters, retro-styled newspaper clippings, street and trail crossing signs, as well as an American flag and a picture of a bald eagle, filled the remaining wall space, reinforcing the campaign’s theme. A red leather restaurant booth-style seat was placed in front of the “A” sign, along with a large wooden barrel sitting to its right. The adjacent side wall had a window created from an acrylic light box with custom LED lighting as a secondary source of light for the set.
Over the course of the two-day event, players and coaches from each of the conference’s men’s and women’s teams stopped by the set. Along with getting a wide array of traditional photos taken for social media content for both the conference and its schools, our team captured pictures with a Polaroid as a special memento for representatives from each team to take home.
