Rally Department created the ultimate tailgating experience by introducing the H-E-B Patch Bar to Houston Texans game day. experience let fans pick from a lineup of exclusive, limited-edition H-E-B x Texans co-branded patches. A brand ambassador then used a heat press to apply the patch to a hat, giving fans a wearable keepsake to show their H-E-B and Texans pride. Behind the counter, H-E-B celebrated its weekly Texans Tailgate of the Game winners with a dedicated photo wall.
After acquiring their new swag, fans were invited to take a seat behind the “Tailgate Headquarters” sports desk from the H-E-B x Texans commercial, strike a pose with a Texans player cutout, and snap a photo.
