To reignite excitement around TCU’s fading “Go Purple Friday” tradition, Rally Department developed and produced a digital campaign that served as a rallying cry for students and fans.
Our team produced a series of short-form videos featuring beloved members of the TCU community—from athletes and coaches to faculty, cheerleaders, and band members—using humor and personality to remind students and fans to wear purple every Friday throughout football season. These videos were posted Thursday evenings across TCU Athletics’ social channels.
To extend the campaign’s reach, we partnered with four DFW-based influencers to create custom content featuring Go Purple Friday seeding kits, driving awareness and participation throughout the season. We also hosted each influencer at a different TCU home football game, giving them an opportunity to capture additional, unique content and bring the Go Purple Friday spirit to their audiences.
