Looking to build awareness for its recently launched Man City North Texas FC youth program, Rally Department was tasked with executing an activation utilizing some of the club’s existing assets at COPA Univision in Arlington.
Despite just three days’ notice, we delivered a high-quality, impactful activation that generated more than 600 unique interactions with the Man City brand. Our enthusiastic brand ambassadors fostered a high-energy, inclusive atmosphere where kids of all ages could test their skills in the Header Challenge and Fast Feet Training Simulator.
Conversations about Man City North Texas FC, paired with informational handouts, built awareness and sparked excitement around the program’s upcoming tryouts.
