Sponsored by SWBC, the Terrace Level at Frost Bank Center offers box seats and suites for VIP guests. Rally Department was brought in to elevate the space with a redesigned, premium aesthetic celebrating the San Antonio Spurs’ franchise history, along with other iconic events, including concerts and rodeos, hosted at the arena.
Our team designed a new Terrace logo featuring an SWBC-branded badge and the tagline “Above the Action,” a nod to the elevated, second-level seating experience. To honor every player who has worn the Spurs’ iconic silver and black since 1973, we compiled more than 400 player names and organized them into three distinct eras, showcased throughout the landing zones. Additionally, we created era-specific collages featuring players, city landmarks, and branding elements, accented with glossy orange Spurs rowels (stars) that complement the black and teal wall finishes.
Custom wood paneling was added to the walls to enhance the premium feel of the wall graphics, and acrylic frames showcasing jerseys, scorebooks, magazine covers, and guitars were installed throughout the three landing areas, offering fans a glimpse into the rich history of the franchise and the venue.
