Rally Department brought the H-E-B x San Antonio Spurs portal commercial to life, creating a futuristic monolith-style structure that captivated and surprised guests. Its sleek exterior featured mirrored surfaces, LED lights, dynamic sounds, and an innovative iris door, creating a sense of intrigue. Fans were drawn to its sharp angles and mirrored walls with a giant red button—once pressed, swirling lights and immersive sounds activated, signaling the start of an unforgettable moment.
Inside, an H-E-B Partner hid in a space wrapped in iridescent vinyl, ready to greet fans and hand out snacks, swag, and surprises. To make the experience even more special, our team designed exclusive giveaway items, including a commemorative poster, pennant, and other collectibles.
The activation traveled between San Antonio and Austin, making stops at Frost Bank Center, Moody Center, select H-E-B stores, and Spurs watch parties all NBA season long.
