As part of the ever-changing landscape of college athletics, the American Conference added seven new schools. Despite the large geographical distance between its member institutions, the new-look American Conference remained united around the goal of achieving greatness. To signify that unity and build momentum as it soared into a new era, the conference created “The American Way,” a campaign representing its renewed strength.
Rally Department created a 30-second animated commercial to launch “The American Way” campaign and build national brand affinity. The animation features a sleek, brand-neutral map that visually connects member schools across the conference’s expansive geographic footprint. The sequence opens with powerful sound and neon lights igniting the “A” logo, revealing a bald eagle, the American Conference’s official mascot, before tracing a path that illuminates each school’s logo. The map then pulls back to reveal the nation glowing with the “A” at its center, symbolizing the conference’s growing national presence.
